In its work to promote Sweden, the Embassy seeks to involve culture as a means to achieve this aim. A general task for all Swedish embassies is to make Swedish culture available to all, including governmental bodies, private organisations an the general public. It is also important to encourage and initiate cultural exchanges in order to strengthen the bonds between Sweden and the host country. To achieve the latter, cultural programmes run by Swedish embassies also include student exchanges, as well as research, scientific and other academic collaborations.
Swedish Culture in India
The presentation of Swedish culture in India has mostly been focused on film, literature and music. Swedish films have been displayed throughout the country at various thematic film festivals, while Swedish literature and music have mostly been introduced to the Indian public by visiting authors and musicians from Sweden.
The work of deepening Indo-Swedish relations through cultural exchanges has mostly been informal in character. It has taken the form of visits by Swedish cultural personalities to India and vice versa. Most of this work has been with music and literature. In the past years, the literature exchanges have materialised into translation project for Swedish works into Indian languages and Indian works into Swedish.
The Nobel Prizes, awarded annually in Stockholm, Sweden, and Oslo, Norway, are internationally recognised as the world’s most coveted civil honours. They were created by Alfred Nobel, tireless Swedish inventor and global industrial magnet, linguist, philosopher and humanist.
For more information on Alfred Nobel and the Nobel Prize visit the homepage of the The Nobel Foundation.
A Celebration of Swedish Design
The Embassy of Sweden is hosting a party in the first week of Aug to launch a special issue of the A+D magazine. A+D is dedicating their July/August issue to Swedish design and architecture. The issue will contain articles and illustrations on industrial design, fashion, architecture both for housing and for public buildings, furniture, glass design etc.
The focus of the party is to high light Swedish architecture and design to create an interest and a positive impression not only among the experts but also among role models in society, the fashion conscious and people interested in design as well as the media.
The party will be held at the Ambassador´s residence which in itself is a wonderful and representative example of the once path breaking, now already classical design style referred to as Swedish Modern. The interior also contains furniture and objects in the same style that were created by Swedish designers and craftsmen. In addition, there are some examples of classical Swedish 18th century design and art. Every guest will receive a copy of A+D as they leave and the magazine will be on display.
The idea is to have a fun and lively party with drinks and snacks served in this Swedish design setting, accompanied by 21th century music. Cool and sophisticated but still happening and fun.
Minister’s visit (April 2003)Mr. Leif Pagrotsky, the Swedish Minister of Trade, Industry and Communications, visited India from 01-04 April 2003. Leading an impressive delegation from the Swedish business sector, the visit was aimed at awakening interest in India and to launch Sweden as an investment country. “There is enormous potential in India. It is gradually opening up its borders to the surrounding world. I would like to draw the attention of Swedish companies to this. We need to assert ourselves here, to improve the economic growth and boost employment in Sweden.” he said. After meeting with some key people in the Central Govt. in New Delhi, Mr. Pagrotsky proceeded to Bangalore, where he held meetings with prominent decision makers in the Karnataka govt. as well as prominent private and public sector representatives